Did White Rock or The Coca-Cola® Company create the modern Santa Claus Advertisement?
There is a lot of back and forth about who first used Santa Claus to sell us something during the holiday season. There are a lot of similar looking images of Santa in a lot of different ads. Whose ads came first?
Nowhere does The White Rock Beverage Company say they created the modern image of Santa Claus. The images that we have are from 1915 and the 1920’s. They show what we have come to accept as the image of Santa, a big guy in a red suit with a beard.
The archives that Coca-Cola® offers on their website state that their artists created the image in 1931.
http://www2.coca-cola.com/heritage/cokelore_santa.html (Note. This article has been changes since we posted a link to it.)
Around this time, White Rock had come to dominate the carbonated water market with a reported market share of 90%.
Any company with a 90% market share in the beverage industry was a company to admire and copy. What they were doing right, must have been a question for the rest of the beverage industry.
No one knows what was Coca-Cola® was thinking at the time, but if imitation is the sincerest form of flattery, Thanks Coca-Cola®.
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We sell good quality fresh locally grown Christmas Trees that don’t shed their needles. They are available to order and collect from sites in throughout Edinburgh, Glasgow, Dundee, Aberdeen, Dunfermline, Paisley, St Andrews, Kirkcaldy and South East London.
ALL profits made from the tree sales go to support great local charities working with local people.
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